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Creative Concepts

Creative Campaigns By Me

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Personalised Healthcare
Concept: Patient Advocacy

Graham Cotter
31 October 2023
5 min read
Concept

This marketing campaign for Personalized Healthcare focuses on Patient Advocacy, empowering individuals to take charge of their health journey. We promote personalized treatment plans, proactive patient engagement, and advocacy for individual health needs. Through digital content, interactive webinars, patient advocacy toolkits, community engagement, and thought leadership, we aim to drive change in the healthcare industry. Our goal is to foster a culture where patients feel empowered and supported, ultimately revolutionizing healthcare delivery to prioritize personalized care and patient empowerment.

Campaign Elements:

  1. Digital Content: Engaging blog posts, articles, and social media content highlighting real-life patient stories, expert insights, and educational resources.
  2. Interactive Webinars: Live and recorded webinars featuring healthcare professionals discussing the importance of personalized healthcare and empowering patients to advocate for their health needs.
  3. Patient Advocacy Toolkit: A comprehensive online toolkit providing resources, guides, and tools to help patients navigate their healthcare journey and advocate for personalized treatment options.
  4. Community Engagement: Partnering with patient advocacy groups and community organizations to host events, workshops, and support groups focused on personalized healthcare and patient empowerment.
  5. Thought Leadership: Positioning key opinion leaders and healthcare experts as advocates for personalized healthcare through media interviews, guest articles, and speaking engagements.
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Creative Concept
Develop New Product

Graham Cotter
11 Jan 2022
5 min read
Concept

Emphasizing self-empowerment and independence, this campaign showcases the vibrator's innovative features and versatility. Through captivating digital content, inclusive messaging, and strategic partnerships, we aim to redefine the narrative around pleasure, challenging societal norms and empowering individuals to explore their desires freely. Join us in revolutionizing the way we experience pleasure, championing self-love, and embracing a new era of sexual empowerment without the need for a partner.

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Creative
Stop smoking campaign

Graham Cotter
11 Jan 2022
5 min read
Concept

Create a campaign that inspired smokers to consider quitting, or try again, with the support of stop smoking services. Why 3: Smokers, especially those who begin young, are three times more likely to die prematurely.

Download the App - "Pings" when a Smoker dies e.g., in Switzerland 27 times a day.

"What is their biggest regret?" - use authentic powerful, social media messages from people dying of cancer related disease. #Never Stop Changing hashtag to post and connect the community.

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Creative
Employer Value Proposition (EVP)

Graham Cotter
11 Jan 2022
5 min read
Concept

JoIN -Join IN - Join US - Enjoy

This marketing campaign, JOIN IN, highlights the unparalleled value proposition for employers on LinkedIn. By leveraging the platform's robust features, JOIN IN offers employers a unique opportunity to connect with top talent, showcase their brand, and foster meaningful professional relationships. Through targeted advertising, personalized outreach, and engaging content, JOIN IN positions LinkedIn as the ultimate destination for employers seeking to attract, retain, and develop talent. With a focus on ROI-driven strategies and data-driven insights, JOIN IN empowers employers to elevate their employer brand, drive recruitment success, and stay ahead in today's competitive talent market. Join us and unlock the full potential of your employer brand on LinkedIn.

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Pharma: Contract Manufacturing

Graham Cotter
11 Jan 2022
5 min read
Concept

Our marketing campaign showcases the paradigm shift in pharmaceutical contract manufacturing, emphasizing personalized solutions where clients get what they want. Through strategic partnerships and cutting-edge technologies, we offer bespoke manufacturing services tailored to each client's unique needs. From formulation development to packaging solutions, our campaign highlights our commitment to flexibility, quality, and innovation. With a focus on transparency, reliability, and customer satisfaction, we aim to redefine the industry standard, empowering clients to bring their vision to life and succeed in a dynamic market. Join us in revolutionizing pharmaceutical contract manufacturing and realizing your vision with confidence.

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"Faces of Coke" Advert

Graham Cotter
11 Jan 2022
5 min read
Concept

"Faces of Coke" is a captivating marketing campaign designed to celebrate diversity and unity through the universal love for Coca-Cola. This advert showcases real people from diverse backgrounds, each sharing their unique stories, experiences, and connections with Coca-Cola. Through emotive storytelling and vibrant visuals, the campaign highlights how Coca-Cola brings people together, transcending cultural and social boundaries. By featuring authentic individuals and their personal experiences with the iconic beverage, "Faces of Coke" reinforces Coca-Cola's commitment to inclusivity and community. With its heartfelt narratives and compelling imagery, this campaign not only resonates with audiences on an emotional level but also strengthens Coca-Cola's brand identity as a symbol of joy, connection, and shared experiences across the globe. "Faces of Coke" embodies the spirit of unity and celebration, inviting everyone to be a part of the Coca-Cola family.

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Creative Concept
Develop New Product

Graham Cotter
11 Jan 2022
5 min read
Introduction

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Personalised Healthcare
Concept: Patient Advocacy

Graham Cotter
31 October 2023
5 min read
Introduction

Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.it congue convallis aliquet. Arcu id augue ut feugiat donec porttitor neque. Mauris, neque ultricies eu vestibulum, bibendum quam lorem id. Dolor lacus, eget nunc lectus in tellus, pharetra, porttitor.

Stop smoking campaign

Graham Cotter
11 Jan 2022
5 min read
Concept

Create a campaign that inspired smokers to consider quitting, or try again, with the support of stop smoking services. Why 3: Smokers, especially those who begin young, are three times more likely to die prematurely.

Download the App - "Pings" when a Smoker dies e.g., in Switzerland 27 times a day.

"What is their biggest regret?" - use authentic powerful, social media messages from people dying of cancer related disease. #Never Stop Changing hashtag to post and connect the community.

Employer Value Proposition (EVP)

Graham Cotter
11 Jan 2022
5 min read
Introduction

JoIN -Join IN - Join US - Enjoy

Pharma: Contract Manufacturing

Graham Cotter
11 Jan 2022
5 min read
Introduction

Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id

"Faces of Coke" Advert

Graham Cotter
11 Jan 2022
5 min read
Introduction

Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.commodo cursus.